Aspiration
I was born in Hong Kong, a city intertwined with towering skyscrapers and bustling street markets. I have lived in this place where people come and go, witnessing the changes in Hong Kong over the past few decades, noticing how everyone is increasingly emphasizing efficiency and how life is becoming faster-paced.
This place I grew up in, I gradually feel that the trees around me are not as lush as before, the roadside grass not as resilient, and the flowers not as abundant as they used to be. We all know that the natural beauty around us is deteriorating. We are gradually losing precious historical landscapes, and people are starting to forget traditional, less wasteful cooking methods, which once carried the wisdom and culture of our way of life.
To contribute to the environment, EC was established. The purpose of EC's establishment is not only to promote environmental awareness but also to discuss with everyone how to best utilize plastics, maintain a healthy diet, interact with and educate the local community. Our goal is to provide a unique local experience, allowing people to cultivate a sense of responsibility towards the environment while enjoying food. We believe that through sharing happy and delicious experiences, everyone can become a guardian of the environment.
EC offers a range of activities, from urban-accessible hikes and popular snack comparisons to exploring Asian cuisine and culture through travel. Each adventure activity is carefully designed to showcase Hong Kong's amazing biodiversity and emphasize the importance of sustainable consumption and whole-food eating, making food both delicious and affordable.
Six years have passed, and we have not stopped. EC continues to contribute to society, striving to raise self-awareness. We have collaborated with local illustrator Mr Q Panda to capture the beauty of Hong Kong and our unique culture, which exist in the city and within ourselves. The drawing activities allow participants to slow down and create visual works expressing things we care about.
To further engage the public, EC has participated in more educational workshops and volunteer activities organized locally, inviting experts to share their knowledge with the EC family. We discuss environmental issues, provide practical cooking tips and sustainable living suggestions, encouraging everyone to take action, as success can begin with small steps.
Through our passion, creativity, and spirit of dedication, EC is committed to a globally sustainable future. We hope to share and inspire others to pursue their dreams, generate positive impacts, and recognize the profound connection between business success and environmental protection.
